Backside of outstanding achievement of malic dazzle eye is secret: The king that cost controls

　　Introduction: Malic product and sale outstanding achievement are very outstanding, but its cost management is likewise fruitful. Zhou Sanfa of SeekingAlpha of media of American science and technology expressed an overview, introduced an apple 10 years to come outstanding cost dominates positive result.

　　 t mobile prepaid cardsIt is article full text below:

The gain of the product with outstanding apple and high specified number gained the attention with not little ex free scooby costume ternal world. But the cost management that people observes the apple is likewise fruitful rarely however. In each big high-tech enterprise, the proportion that the company expenses that malic place costs takes company total sales revenue is very small. Of the apple " company expenses " the sale cost that basically includes this company, average cost and administrative cost, 3 person together abbreviation is " SGA cost " (Sales, general And Administrative Costs) . The scale that at the same time SGA cost of the apple and its battalion accept drops steadily in year after year however.

In 10 years of in the past, the apple is rented in employee wages, equipment and the scale of the expense that costs on infrastructure and its sales revenue also is decreasing stage by stage. 2001, SGA cost of the apple held this firm in those days 21% what total battalion closes. And arrived this year, 7% what SGA cost of the apple held its sale only. Restrain constant growth as total battalion of the apple, the proportion that place of cost of this company SGA holds also drops ceaselessly subsequently. Compare with malic photograph, to enterprise of a lot of high-tech character, below the circums most popular selling memory card digital cameras tance that no matter whether the sale outstanding achievement of this company promotes somewhat,its company expenses is in, it is changeless.

t mobile prepaid cardsReducing SGA cost is a very important segment. Apple from inside SGA cost every save the 1 dollar that come down, the business income that will be a company raises 1 dollar. Close to the battalion of 100 billion and character, a percent also is the amount with not small brushstroke.

Without any other high-tech the enterprise can have so low SGA cost and total sale proportion. In fact, the SGA cost of a lot of competitors and total sale scale want far outclass apple.

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Cost of each big company SGA and total sale scale are compared

Nevertheless the apple is not undertake to its company e the best selling memory card digital cameras xpenses so strict cost is controlled all the time. But the o the most popular memory laptop toshiba peration cost that spends tall look forward to firstly is dropping steadily. Can see from inside the chart below the apple is sturdy and steadily cost controls determination. Malic effort lets other each big h free canon ef 15mm igh-tech enterprise is inferior by comparison.

SGA cost and sale scale

To most high-tech enterprise, their cost pilot tries h free brooch pins ard all the time not very successful. IBM, Microsoft, Cisco, Gu Ge and Yamaxun reduce the proportion of SGA cost and sale steadily hard in 10 years in the past. In fact, from on since the case of Cisco and IBM can seeing 10 years in the graph keep balance basically. RIM ever had distinct effect 2004, but the best selling t mobile prepaid cards later do not have c t mobile prepaid cards ontribute again. HP holds the post of He De of CEO mark · afore (below the effort of Mark Hurd) also somewhat effect, but in the last few years once more backwater not before.

And malic criterion extraordinary. The battalion that the apple promoted him not only closes, the SGA cost that still held oneself at the same time drops steadily. See OK and clearly from inside the chart above, the trend that this drops will still continue. (Lin Jing)