Machine of palm of Ren Tiantang SD takes the lead in depreciating Suo Ni PS Vita bears pressure

　　Guide language: Foreign media will publish an article to say on August 5, hold the post of machine of palm of 3D of heaven new fund to take the lead in depreciating, suo Ni PS Vita is faced with depreciate pressure, newly emerging force is weighing situation of trade of model video game, suo Ni, Ren Tiantang and Microsoft all face new competitor.

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To resembling Yukinobu Takeda such consumer, suo Ni is apparent cannot only by this year price the PlayStation Vita (of machine of control of new fund sport of 380 dollars is the following abbreviation " PS Vita " ) make its become faithful relier.

Takeda this year 36 years old, the activity is engaged in engineering the job in Tokyo, already purchased PSP and the DS palm aircraft that hold the post of heaven now. He expresses, PS Vita pri the most popular memory laptop toshiba ce is too expensive, he won't go that day in put on sale of this palm machine scare buying.

Ace Securities Co. analyst Hideki Yasuda says, the player anticipates to what Suo Ni depreciates all the more the most popular canon ef 15mm is intense, depreciate in Ren Tiantang's 3DS especially later; PS Vita is faced with tremendous depreciate pressure, if do not depreciate, the development foreground of this product may encounter heavy defeat.

PS Vita will come out in the United States after christmas, 3G edition price is 249-299 dollar; This product still will open carry out at Japan is in before the end of the year this year, price is 24, 980 yen (add up to 313 dollars) to 29, 980 yen (add up to 380.63 dollars) .

　　 Ren Tiantang depreciates in a large-scale

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Ren Tiantang price of machine of palm of 3D of will new fund is the lowest before this move to 169 dollars, under photograph comparing, the price on the high side of PS Vita.

Suo Ni's consumer and president of product service department make the same score Jing Yifu (Hirai) expresses, the price of PS Vita is very reasonable, because other product depreciates to follow suit inside course of study,not was necessary depreciate.

Suo Ni share price hands in place to rise in Tokyo card yesterday 0.1% , to 1, 925 yen; Ren Tiantang share price hands in place to rise in Osaka card 1.1% , to 11, 950 yen. Suo Ni market prise already evaporated since this year 34% .

Suo Ni, Ren Tiantang reduces profit to anticipate

Suo Ni expects annual profit last week reduce 25% , say television demand is fatigued and weak. Ren Tiantang expects annual profit before this reduced 82% .

The newly emerging force of industry of at present game is weighing model trade situation, suo Ni, Ren Tiantang and Microsoft memory card digital cameras all face new competitor.

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Malic company is one of competitors. This company estimates, already sold the mobile electron product that has download and game function to even more 200 million. Malic App Store offers more than 100 thousand kinds of game and recreational application program to IPad, IPhone and IPod Touch user.

· breaths out the senior analyst Pierce of IHS of market research firm Luo Ersi of Er fourth · (Piers Harding Rolls) says, because at present single product can have a variety of operation functions, because this is specific,development good luck meets the market of functional product to be not added only fall instead.

The most popular mobile phone game " indignant birdie " the demarcate of download quantity eye that is in China is 100 million times. In addition, pass Facebook Inc. gregarious website undertakes " Farmville " and " Cityville " the user that waits for online game is very much also.

　　 Object depreciating sound

Mi the best selling t mobile prepaid cards x greatly negotiable securities group (Daiwa Securities Group Inc. ) analyst Koki Shiraishi says, as the development of the smartphone, environment of market of current palm machine already became all the more is hard. He predicts, the sales volume of PS Vita will be before PSP is rolled out two years the half of sales volume is controlled.

Actually, also do not make the same score Jing Yifu only one person predicts Suonihui is boycotted depreciate.

Wild village accuses (Nomura Holdings Inc. ) analyst Shiro Mikoshiba says, suo Ni locates the consumptive crowd of PS Vita at high end, want to be able to carry higher price only, so even if sales volume is not large, this also is an effective sale strategy.

IHS is stationed in London analyst to breath out Luo Ersi of Er fourth · to say, suo Ni begins to depreciate before next the most popular memory card digital cameras year unlikely. He is written in mail, to 2015, PS Vita sales volume or it is 36 free scooby costume million, in selling cycle likewise under PSP 46 million sales volume is behaved.

　　 Suo Ni or be forced to depreciate

Mitsui lives friendly solar negotiable securities (SMBC Nikko Securities Inc. ) analyst Kazuharu Miura says, if the public praise of PS Vita flatly, so the sales volume that he may reduce pair of this products anticipates. He predicts at present, to next year PS Vita sales volume will achieve 2.5 million March.

PSP 2004 year end is rolled out, but the DS palm opportunity memory laptop toshiba that its welcome to spend a respect to defeat Ren Tiantang in the market. The data that releases according to two companies shows, up to on June 30, suo Ni PSP is 71.4 million in the total sales volume inside global limits, and sales volume of DS palm machine achieves 152.2 million.

Curre the most popular scooby costume nt, the video game market with American this one the biggest whole world is in atrophic. American game data analyses the month on orgnaization NDP to say, sale of market of American video game glided June 10% , to 1.03 billion dollar. Enterbrain Inc of Tokyo research organization. Ceng Yu said June, income of market of Japanese video game fell first half of the year 2011 16% .

To Suo Ni, this may make its face pressure when contention resembles such Takeda consumer. (Biao He)