Forrester: Malic competitor has a space more in Europe

Beijing time is early on August 9 a message, zhou Er of Forrester of market research organization goes out in newest report middle finger, compare the United States, the opportunity that the competitor of the apple such as SamSung, grand Qi and RIM is in Europe is more, but they must reduce value of flat computer product to be planted in order to capture this as soon as possible good luck.

The retailing shop amount that the apple is in Europe is opposite less, for example, the apple has 238 retailing shops in the most popular selling brooch pins United States, and there are 52 only in whole Europe, this brought an opportunity to the competitor such as SamSung, grand Qi and RIM, but their product cannot contend with malic photograph on the price, latter is in of flat computer mar the best selling canon ef 15mm ket have rate exceed a competitor far, supply chain at the same time more businesslike. Forrester report says, the flat computer firm of China and other and rising mark most popular selling memory card digital cameras et may roll out cheap and fine product before long, develop competition with the apple. resealable bags

· of Sara of analyst of the drafter of the report, Forrester Luoteman Aipusi (Sarah Rotman Epps) says: "This is good luck to the competitor of IPad, but competition will be very dispersive change. With the apple competition will need to be different from a kind of strategy previously completely. " in roll out IPad one year half later, apple still firmly palm is dominating flat computer market. IPad heretofore sales volume is received be bordering on 30 million, price rises from 500 dollars.

According to Forrester estimation, the apple will hold the United States to consume kind of flat computer market this year the portion of 80% , hold Europe to consume kind of flat computer market the portion of 70% . This orgnaization predicts at the same time, sales volume of global flat computer will achieve 48 million this year, among them the half is sold in the United States, 30% sell in Europe, 15% sell in the Asia, 5% sell in latin america.

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Aipusi thinks, the retaili t free memory card digital cameras he best selling brooch pins ng shop with this locality content, good service and low price, the necessary step that is antagonism apple. She says: "Malic competitor must want will appropriate content, likely price and right channel strategy to machine union rises. 3 person be short of one cannot. 3 person be short of one cannot..

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The manufacturer such as HP, SamSung, Archos, grand Qi , RIM, Hua Shuo, Toshiba, Motolora rolled out flat computer in Europe. The heretofore that wear Er has not release his in Europe and North America new fund computer of flat of 10 inches of Streak, at present dedicated at Chinese market. Wearing Er to be in China is to be next t free memory laptop toshiba o the manufacturer of the 2nd big PC that associate, carry product of put on sale of 10 thousand retailing shops.

Aipusi writes in the report: "Manufacturer, retailing shop and operation business all are opposite computer of the first batch of 7 inches of flat and IPad competition failure expressed respective view. With the product of computer of new generation flat that IPad competes, like SamSung 10 inches of Galaxy Tab are mixed grand Qi Iconia Tab, acquiring an user more approbating, but they still are in inferior position in channel strategy side. But they still are in inferior position in channel strategy side..

The nearly 14 thousand grown consumer that waits for European country to France, Germany, Italy, Holand, Spain, England, Sweden undertook Forrester online investigation, the product strategy division that still interviewed business of manufacturer, telegraphic operation and shopkeeper additionally. According to the country different, 2% to of 7% suffer the person that visit to express, they have computer of a flat; Additionally 10% come of 14% suffer the person that visit to state they are very interested in buy flat computer.

The proportion that Spaish has flat computer is highest, french lowest, german be interested in buy flat computer most. The the most popular brooch pins apple is opened in England have memory laptop toshiba 30 retailing shops, but the proportion that the Englishman has flat computer is relatively inferior, have 3% only. (Holy oak)