The competition of intelligent terminal is the competition between operating system patent not just, more important is the competition of the many sided such as shop of user experience, mobile phone application. The future of terminal of unalterable whole intelligence takes patent lawsuit of the apple situation.
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The market studies company Canalys published data to say May this year, 2011 first quarter, operating system of Gu Ge Android already held the share of 35% in smartphone market, far exceed an apple, reside the throne of operating system of the biggest smartphone firmly. And the data that releases according to orgnaization of survey of Strategy Analytics market shows, 2011 the 2nd quarter, the sales volume of Android flat computer achieved 4.6 million, than 2010 100 thousand growth of the 2nd quarter 46 times.
Climb successively as what bring eminent market share litre, the apple begins not to sit.
On July 8, apple to committee of international trade of ITC(United States) refer patent lawsuit, sue HTC to wait for the tort on soft hardware patent in the operation interface of mobile phone user, rock-bottom structural frame. A the most popular brooch pins judge of ITC made preliminary finding on July 15, "HTC tort case holds water, be not 10 patent that the apple puts forward nevertheless, however two among them patent. However two among them patent..
The court decision causes an industry to shake, if the apple wins the lawsuit finally, not only the partial mobile phone of HTC will be prohibited be being sold in American market, other the manufacturer of the mobile phone that install eminent that is suspected of tort also will encounter same punishment. The apple raises patent big stick-means of intimidation, spread out the snipe to An Zhuo a group of people of same interest.
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Cost is low and the system opens a source, this is the photograph that install eminent the two large dominant positions to malic IOS operating system. Pass patent lawsuit, the apple leaves factory what can raise the mobile phone that install eminent cost. According to Magendatong beforehand appraise, if HTC wants to pay an apple patent fee and compensation, cost of every mobile phone will raise 4 dollars - 5 dollars. Although the influence of machine of intelligence of this most popular selling memory laptop toshiba pair of high end is not big, but tremendous to market share in low end intelligent machine affects generation certainly.
Can a group of people of same interest that install eminent check patent battle of the apple?
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This has been the tort lawsuit that is aimed at HTC the 2nd. Be in early March 2010, apple to ITC to lodge a complaint, say HTC encroached an apple to feel 20 patent such as screen interface, in-house framework, lose a lawsuit finally nevertheless.
But the ultimate goal that HTC is not an apple, the apple still pointed to spearhead the whole camp that install eminent actually, because the apple is in the patent war with HTC,can not hold absolutely dominant position quite certainly.
After tort of HTC of ITC preliminary court decision, HTC immediately goes out action answer: Include to put forward to appeal to the apple, buy patent continuously, carry out 20 thousand pieces of have in storage, grab into low end mobile phone market, and will enlarge global domain.
Patent battle is the competitive pattern with modern trade familiar war, the development of final situation often forms a battle royal, each other each other tells patent tort. HTC last year also Ceng Zhuang tells malic tort. On July 6, 2011, HTC is bought power the equity of total number of S3 Graphics of company of plot processing technology below Cheng Qi, and S3 Graphics ever was in the litigant fight that is aimed at an apple triumph. This is HTC a in the litigant fight with the apple powerful chip. norton internet antivirus
And the patent amount that HTC also is increasing him ceaselessly. According to media coverage, HTC already bought American communication company in succession at the near future nearly 100 patent that wait for technical respect about 4G, wireless communication and S3 are video compress with solution wait for patent technology. Add HTC oneself patent and parent company power the patent that fills centrally processor and chip respect, the patent amount of HTC had increased than before a lot of.
Caustic person is not hoggish, can explaining the apple is sued to the patent of HTC only is " the meaning of tipsy old man " . The battle of apple and SamSung also demonstrated same logic.
This year April, the apple still tells SamSung the court, mobile phone of SamSung Galaxy series and flat computer are suspected of encroaching a series of intellectual property of this company. And mere after 6 days, samSung announces to be in Korea, Japan, Germany to sue an apple with respect to reven scooby costume geful sex ground, claim the mobile phone that the apple encroached SamSung transmits technical patent.
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Competitive relation is not only between SamSung and apple, still have cooperative concern. It is reported, the value in IPhone the component of 32% is purchased from SamSung, include processor of A4, A5, NAND to shine put, DRAM memory and one part displays screen, existence is annual between SamSung and apple the component of billions of U.S. dollor supplies a relation, apple and SamSung break with also will cause very great harm to oneself.
So the apple chooses successional lawsuit of SamSung, HTC, immediate goal is not them, however a group of people of same interest installing eminent of their backside. SamSung and HTC are the delegate enterprise of a group of people of same interest that install eminent, won them, gained the whole a group of people of same interest that install eminent actually. Although be in,the retaliation of SamSung and HTC fails in battle, malic combat success is considerable still.
Of malic IPhone popular those who make the smartphone becomes customer is new bestow favor on, manufacturer of each old mobile phone is in regard a competitor as the apple while, also must draw lessons from successful experience of the apple, imitate the IPhone with duplicate apple on certain level even. This lifted patent battle to create a condition for the apple.
This HTC will be affected by adjudicative tort the whole industry that install eminent, consider must be added more before making procurable aircraft manufacturer is using Anzhuo.
Actually, patent problem can think of before manufacturer of major mobile phone is manufacturing the mobile telephone that install eminent, but because bring eminent system cost low and open a source, and get of consumer approbate, mobile phone manufacturer cannot boycott this kind of temptation. They are adopting fluky mentality mostly, think such large company won't be aimed at such as apple oneself initiates patent lawsuit. And the patent war that the apple starts in the light of SamSung, HTC gave them to note a brooch pins warning.
To the apple, it is OK the manufacturing cost that battle of patent of have the aid of raises a competitor, and blow brand image of the competitor. Even the apple need not provide patent use license to its competitor, cause greater difficulty for its thereby.
And coverage of the media outside Ceng Youguo, the apple will roll out IPhone of a low, use imprest cost pattern, price not prep above 350 dollars. In the process that in the apple machine of Xiang Zhongduan intelligence strides, sheet relies on good brand and send without absolutely assurance get the better of, cost factor also cannot evasive.
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More crucial is, once go to in upright market grows, the competitor that the apple faces will increase greatly, the manufacturer of major mobile phone of a group of people of same interest that install eminent all will become malic co t mobile prepaid cards mpetitor. The apple points to the whole camp that install eminent through patent lawsuit sword, can have the surprise effect of anticipate the enemy.
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Although patent lawsuit is an apple strong hit out, but can not turn round whole situation.
System of Gu Ge that install eminent is relative the IOS at the apple is more open, had won the support of manufacturer of many mobile phone at pr the most popular t mobile prepaid cards esent, and there is good feedback in broad consumer. Although patent is a bank, but Gu Ge depends on oneself to go up in the technology accumulate and powerful innovation ability, bypass this bank is not tickler. After installing eminent a group of people of same interest to be adjusted too in experience, still have the capacity that strikes back further.
An Zhuo is Gu Ge the core of strategy of whole and mobile Internet, gu Ge released Android to open source shift operating system to establish Android alliance 2007, had moved in layout Internet. Include the numerous mobile phone such as Motolora, SamSung, HTC to make a tycoon add a group of people of same interest that install eminent in succession, show powerful growing potential. The outstanding achievement growth of cereal song future comparatives to wi most popular selling t mobile prepaid cards ll be centered in mobile Internet domain partly, its advocate business Wu is being quickened like network advertisement carry to shift migratory. According to foreign media coverage, gu Ge overcomes · Schmidt in CEO dust (Eric Schmidt) is in newest first phase " commerce comments on Ha Fo " (to Gu Ge the plan 2011 undertook elaborating in Harvard Business Review) . Schmidt expresses: "Considering Gu Ge when me when the strategic act 2011, I think they are concerned with mobile domain. I think they are concerned with mobile domain..
So Gu Ge shrinks back because of patent impossibly. Face the litigant battle that the apple launchs to HTC, schmidt expressed the support to HTC clearly in Japanese Tokyo. He alleges any patent that Android did not violate malic company, at the same time HTC also did not violate malic patent.
Be aimed at the soft costal region on patent, gu Ge is being made up for actively. The data that bureau of American patent brand provides shows, gu Ge is adding its patent product line all the time. This company won 282 patent last year, yuan Chao crosses 3 patent 2004. Up to on June 28, gu Ge had won 141 patent. Fatigue of collect favour · helps standing director of advisory company Inflexion Point Strategy (Ron Laurie) says, "The Gu Ge nowadays and in those days Microsoft is euqally proud. They think patent comes from at devil, and they are to finish sacred job. After often sufferring attack, they also begin to lay in patent. They also begin to lay in patent..
And the competition of intelligent terminal is the competition between operating system patent not just, more important is the competition of the many sided such as shop of user experience, mobile phone application. To the user, he does not care about what the mobile phone uses is whose patent, what they care is the application that they have to like in the mobile phone, use convenient, whether can be the price accepted etc.
Mobile phone application once was cereal song photograph to the apple short board, but Gu Ge also is about to exceed an apple in this domain. Study according to the market a report that company Distimo publishs shows, the applied amount in market of electron of Gu Ge Android will be inside a few months exceed malic App Store. Current, the free application of Android electron market already had 134342, 121845 of over IPhone and App Store of IPod Touch edition. Distimo estimation, this year in June, the applied amount of Android electron market and App Store will differ 40 thousand, and will exceed completely when July.
If the apple thinks the force with oneself challenges whole smar most popular selling memory card digital cameras tphone industry, ending will be clearly. Patent lawsuit of the apple can be prospective intelligence terminal only a wavelet in developing big trend is beautiful. In mobile Internet this is put in numerous and uncharted territory, the company ability of those positive innovation wins final victory.
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