Great war of a price is spreading quickly, price war of computer of 10 inches of flat has burned 3000 yuan around, besides the apple, the flat computer of other trademark be involved in comes in.
Before this, numerous PC manufacturer and mobile phone manufacturer regard flat computer as next cheese, however, actual condition is however, flat computer firm (outside dividing an apple) the profit that still enjoys flat computer without there's still time, be about to face brutal price competition. To PC and mobile phone manufacturer character, watch the flat computer that is like beauty, probable it is pasty of trap the best selling memory card digital cameras and rather than.
PC and the pattern with traditional continue to use of mobile phone manufacturer make flat computer, make flat computer is immersed in serious coessential change, be forced to have price war. This kind of mode is very difficult the applied shop mode of true shake apple.
Price war shifts to an earlier date start shooting
Flat computer became an apple imprint bank note machine, this makes traditional PC and mobile phone manufacturer colourful admire unceasingly. However, because preparation of whole industry catenary is inadequate, till this year, large of mainstream PC manufacturer China, associate, the fl free memory card digital cameras at computer that the ability such as grand Qi , HP, Dai Er begins most popular selling scooby costume to roll out his in succession; Contrary, samSung of mobile phone manufacturer and Motolora are returned in the movement on flat computer market a few faster, and its market share also wants manufacturer of prep above PC. Nevertheless, in malic IPad before the market forestall of nearly 80% , the flat computer shipment of other firm is measured to these manufacturers, it may be said is excelled a little without.
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However, allow these firms only then makings not as good as is, the profit that has not enjoyed flat computer place to bring in them when, they must have faced the price war that grow in intensity.
What help the price above all is Hua Shuo. Hua Shuo is the rolls out flat computer earlier manufacturer in PC manufacturer, flat of 10 inches of E EePadT Ransform Er comes out to be in with respect to the price 399 dollars, with the price of dollar of Wi-Fi edition IPad2 499, have the difference of 100 dollars. This one price of Hua Shuo, the flat computer product of the manufacturer that it is PC placed fundamental key.
On July 29, dai Er faces global head to send Streak 10Pro of computer of 10 inches of flat in Beijing, price is 2999 yuan only. And right now the flat computer of manufacturer of PC of the mainstream on the market, price still is controlled in 4000 yuan. This one price of Dai Er falls continuously 1000 yuan, whole market is astonished for it. When Yang Chao of president of division of vice-president of the whole world brooch pins that wear Er, big China accepts Sohu number special report, express, dai Er can enter flat market with so low price, be not is to instigate price war, want the product that needs to the user however.
Dai Er moves, HP and associate to also must be received action. It is reported, the HP T OuchPad that just appears on the market at the beginning of July has adjusted price, computer 16G B and 32G B machine plant 2 flat to all reduce 100 dollars considerably, price falls to respectively 399 reach 499 dollars; According to associate newest heat hurried policy, the price of happy Pad of edition of 16G B WiF I that lowest configures is 3099 yuan only. In addition, motolora also decides tone falls X Oom price, 32G B X Oom of W I-Fi edition is in the beauty price, by former 599 dollars are reduced to 499 dollars.
3000 yuan become what flat computer competes to stand for war. Depreciate from each big plant in light of the movement, beforehand flat computer feared appraise 2012 will drop into bureau of contest of the Red Sea ahead of schedule.
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Apple of traditional pattern difficult shake
Malic computer initiated flat computer age, the innovation of IPad attracted numerous consumer to chase after hold i the most popular canon ef 15mm n both hands, the upsurge of flat computer begins to sweep across the whole world. Face prosperous flat market, PC manufacturer and nature of mobile phone manufacturer won't be let off, plunge into in succession come in be about to divide a cup of a thick soup. It is with Chinese market merely exemple, the personage inside course of study points out, so far, home has had 1000 manufacturers to march flat computer. And the shipment volume of computer of 2 quarters flat is Chinese market this year 144.14 10 thousand, the apple held the market share of 74.3% , samSung, Hua Shuo, Motolo free scooby costume ra, associate 4 held 13% right-and-left share, 1000 manufacturers can contend for the others only the of 12% market that remain, gain is so small that gain have pity on.
Plan of Shenzhen the Warring States seeks advice from chief analyst Yang Qun to point out, a large number of manufacturers enter flat computer field, but these manufacturers still the consumes electronic product management mode of tradition of continue to use, everybody is used same a system, identical hardware, bring about a product coessential change, the competition that returns to hardware, brand, channel, price finally is substaintial, this competition with manufacturer of personal computer of one's early years is very similar. Coessential change, price war makes environment of whole market competition very abominable.
Watch international analyst Sun Peilin easily to also point out, the valence watch of IPad reflects the applied shop in the apple to go up, and when P C and mobile phone manufacturer are making flat market, still mode of tradition of continue to use, the first round of market that this makes must drive the market with memory card digital cameras the price erupts lifecycle is being compressed by quickness, more products just became cannon fodder for IPad. "Second half of the year is the busy season of terminal sales volume, but the amount of flat manufacturer can grow continuously, they will continue one round very intense price war. Without hardware characteristic, without brand ability, without channel flat computer meets the new brand of the advantage go out stage by stage in price war bureau, the scale of mountain fastness manufacturer will be progressively and contractible. The scale of mountain fastness manufacturer will be progressively and contractible..
Yamaxun or the person that become agitate bureau
Core competition ability of the apple is using a store, PC and mobile phone manufacturer use apple of traditional pattern antagonism, apparent both does not compete on a level. True can of shake apple position, have a good command of likewise only probably the Internet tycoon at using a store Yamaxun.
Yamaxun owns formidable channel network, and particular books, music and video resource also are place of other hardware manufacturer of too far behind to catch up with. In addition, yamaxun has the experience that rolls out K Indle reader, the hardware sale of K Indle reader does not make money, those who make money is to sell an electron books. Yamaxun is completely capable to once check transplants,come up this to flat computer. Yamaxun won't let off this opportunity apparently.
Yamaxun product of computer of flat of platform of G OogleA Ndroid of company head money already to acting factory wide amount to the order that issued 3 million, the message disclosed recently, wide amount to will October Xiang Yama inferiors company shipment 3 0 0 10 thousand brand-new product of computer of A Ndroid flat, this also means Yamaxun flat of first A Ndroid will appear on the market the most possibly October. The message calls Yamaxun the plan the shipment volume of this flat achieved 4 million 2011, make flat computer field the 2nd big businessman.
It is reported, flat computer meets Yamaxun to provide the E B O O K S, service such as An D Ro IdA Ppstore to consumer, yamaxun has hope very the favour that this flat can gain customer. Foreign media also is analysed, yamaxun will use Christma most popular selling memory laptop toshiba s season to launch attack to the apple in the round, and probable meeting hits an enough to let the market feel astonished low, make market share quickly thereby big.
Interview and write: South reporter Gao Lingyun
Trainee forest Yi charm
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