Guide language: Foreign media is written today civil say, although flat computer market looks,be like fervent, but be favorred truly by consumer have IPad only a product. In the circumstance with adjacent price, most consumer can choose buy have the IPad that starts drive formerly, and won't buy other " mountain fastness machine " , although the function of these products is same very all ready.
It is article full text below:
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Someone says, flat computer fire. But actually, of real anger have IPad only.
Newest evidence is, computer of HP TouchPad flat releases inadequacy a month depreciates 20% , the reason is this company hopes to increase sales volume to challenge IPad.
The apple was depending on the IPad that rolled out last year to found a dimensions to reach the market of billions of dollar, the profit that urges this company and market prise are climbed successively litre, cause other company eagerly follow the le free canon ef 15mm ad of. HP, Motolora, RIM had rolled out flat computer this year, try to narrow the difference with the memory card digital cameras apple.
But these enterprises still did not gain headway up to now. The Xoom that Motolora rolled out this year in Feburary also has depreciated, rolled out not only cheap version, return a warning to say, the shipment volume of this quarter may glide. The PlayBook of RIM just also was released formally in April by remit to, and the support that heretofore did not win business of two big mobile operation. SamSung is the competitor w memory laptop toshiba ith the strongest apple, volume of flat computer shipment has reached millions desk. But this company had been immersed in the patent dispute with the apple at present in, face the destiny that the best selling canon ef 15mm bans carry out in European most market even.
Meanwhile, malic IPad demands exceeds supply however. After issueing 5 months today, still find the form of IPad 2 very hard in the retailing shop. This company says, IPad shipment volume of the quarter achieved 9.3 million this year in June.
Malic spokesman reiterated this company CFO Peter Oppenheimer (Peter Oppenheimer) the comment before this: The apple feels to the growth momentum of IPad " astonish " .
Real sales volume
Since appearing on the market in April 2010, tycoon of this consumption electron had sold 28.7 million IPad. The analyst is abhorrent to the estimation of IPad market share, but be in roughly 2/3 the left and right sides. Nevertheless researcher says, actual share is possible taller.
Apple in flat that computer holds dominant, among them an evidence is: A lot of competitors announced shipment to measure data only, did not issue real terminal user sales volume however. Motolora expresses, since since was being released this year in Feburary, xoom already shipment 690 thousand. Month of RIM PlayBook 4 is 500 thousand to the shipment volume May. But Motolora and RIM all reject to publish a comment.
SamSung expressed this year in January, since will be released last year in September, had mixed to operation business shopkeeper shipment 2 million Galax most popular selling brooch pins y Tab. But after this did not announce shipment to measure data again.
The industry observes the personage thinks, the stocks as a result of IPad competitor over effective demand, force them to depreciate clear inventory. Analyst of IDC of firm of American market research Tom Maineili (Tom Mainelli) says: "The amount that the data that we report gives an user probably than selling actually is high, this also is the reason that the enterprise such as HP depreciates. This also is the most popular selling memory card digital cameras reason that the enterprise such as HP depreciates..
This Zhou San, touchPad price reduces edition of HP general introduction to 399.99 dollars, the IPad that compares free memory card digital cameras identical configuration is low 100 dollars. TouchPad uses the WebOS operating system that Palm develops, palm already was bought by HP.
HP spent a long time to develop this product, division of Li Ai of this company CEO (Leo Apotheker) once acceptance, touchPad will be " perfect " product. But comment personage does not agree with this one viewpoint, expressed dissatisfaction to the expression of hardware and software.
Be forced to depreciate
HP computer business is advanced vice-president Stephen Difulanke (Stephen DiFranco) Zhou San expresses, depreciate can let " HP and our channel partner has stronger price competition ability " .
HP spokesman rejects to disclose the specific sales volume of TouchPad, express, this company " reviewing appraise product price continuously " .
Of HP depreciate the strategic change that act also indicated this company. SamSung once tried to surmount IPad by right of powerful processor, but price still keeps balance with the apple. Use flat computer as first the product of special Android system, the IPad of price prep above with the original Xoom of Motolora, but also be forced finally to depreciate. Although the screen of RIM PlayBook has 7 inches only, but the price is as same as IPad however.
The analyst says, HP has admitted defeat apparently: Consumer is not willing to spend same price to buy " mountain fastness machine " , even if a configuration is all ready " mountain fastness machine " not exceptional also, they want to start a product formerly only.
This also makes dissension of flat computer market becomes two stature markets. "One is IPad market, other flat computer most popular selling scooby costume attributes another market. " Ba Jialin of · of Mu of analyst the base of a fruit of Creative Strateties of firm of American market research (Tim Bajarin) says. (Book Yu)
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