Forrester: IPad competitor is better in European market opportunity

Beijing time on August 9 evening news, the market studies company Forrester Zhou Er expresses, opposite at be in the United States the market, the flat computer except IPad is having better chance in European market. Nevertheless, malic competitor ought to reduce the price of flat computer quickly, in order to grasp market opportunity.

resealable bagsForrester expresses, the apple is in Europe at present only 52 retailing shops, far 238 under the United States, this waits for a company to bring opportunity to SamSung electron, grand Qi and RIM. Nevertheless the product value of these manufacturers still cannot compete with the apple, the apple is in in flat computer market at present banner, and having more effective supply catenary. Forrester predicts, of Chinese manufacturer arisen will make this one domain appears a lot of cheaper products.

Author of Forrester analyst, report Sala Luoteman Aipusi (Sar free brooch pins ah Rotman Epps) expresses: "The challenger of IPad has an opportunity, but the market is current special disorder. With the apple competition needs to use what see completely different k free memory laptop toshiba ind at present with us. With the apple compe the most popular brooch pins tition needs to use what see completely different kind at the best selling canon ef 15mm present with us..

Since rolling out IPad one year before partly, the apple has made work gave nearly 30 million IPad. The introductory price of IPad is 500 dollars about. Forrester predicts, the share that the apple consumes kind of flat computer market in the United States and Europe this year will is respectively 80% with 70% .

memory card digital camerasForrester predicts, 2011, the sales volume of global flat computer will achieve 48 million, among them the half is located in American market, 30% be located in European market, 15% be located in Asian market, 5% be located in Latin America market.

Aipusi expresses, this locality changes content, good retail channel, and the key that inferior value is other firm and malic competition. She expresses: "Malic competitor needs to have app most popular selling memory card digital cameras ropriate content, likely price and right channel strategy. Still do no most popular selling t mobile prepaid cards t have a company to be done very well in this tripa most popular selling brooch pins rtite face at the same time at present however. Still do not have a company to be done very well in this tripartite face at the same time at present however..

The flat computer brand of European market includes grand Qi , love to be able to be inspected, Hua Shuo, HP, Motolora, RIM, SamSung and Toshiba. Dai Er has not roll out the computer of flat of 10 inches of Streak of new fund in Europe and North America at present, this company basically pays close attention to Chinese market at present.

Forrester report shows: "The hardware firm that we contact, shopkeeper and operation business spoke of generation the failure of computer of 7 inches of flat. The IPad competitor of new generation, for exam memory laptop toshiba ple 10 inches SamSung Galaxy Tab and grand Qi Iconia Tab, had acquired an user more acceptance, nevertheless these manufacturers are in channel strategy side still not as good as apple. Nevertheless these manufacturers are in channel strategy side still not as good as apple..

Forrester is right on the net 14 thousand adult of France, Germany, Italy, Holand, Spain, Sweden and England undertook investigating, interviewed the product strategy expert of business of manufacturer, operation and shopkeeper. In investigation, in different country 2% to 7% suffer the person that visit to express to have flat computer, and 10% to of 14% suffer the person that visit to express to have fun at buy flat computer.

Spain is the European nation with flat computer top popularity rate, and popularity rate lowest of France. German user is the biggest to buying the interest of flat computer. Be in England, although the apple opened 30 retail stores, but the popularity rate of flat computer is only 3% . (Dimension gold)