Sale of product of malic China retailing shop is hot (sina science and technology matchs a plan)
The tired out workingwoman in workshop of malic acting industry (sina science and technology matchs a plan)Guide language: The United States " foreign policy " magazine contributor overcomes Lisidina Larsen (Christina Larson) was published a few days ago " Gong Yan, delicate, decayed - how does the apple conquer Chinese market " (Red, delicious, and Rotten) points out, the apple is hit in Chinese do in Rome as Rome does " extravagant card " , with this " conquer " Chinese user, achieved the exponential level growth in Chinese market. But ignore society responsibility and marble one side also make apple times suffer censure.
satin pjsIt is article essentials below:
Battalion restrains growth sixfold
A friend of Beijing stressed a fun to me recently: , the personnel of a technology of Chinese telecommunication will help her debug join of network of malic notebook computer. Although this technical personnel is experienced and knowledgeable, but the electronic equipment of this argent crust before his cross-eye times feeling is bemused. He takes computer cautiously, from him body far, seem to checking doubtful wrap up. After a few minutes pass, he begins the work, but cannot find when him fall familiarly when pulling menu to have link, what he sends more is depressed.
This one act happens before 3 years. Today, technical personnel of China resembled impossibly losing his head in that way at that time again. Since the first retailing shop opening in Beijing on July 19, 2008 from the apple, this company obtained flying development in China, earn basin full earthen bowl is full. Nowadays, high-grade coffee hall waits in the astral Buck of Beijing or Shanghai center, the malic equipment such as IPhone, IPad and MacBook and the scale that are not malic equipment often exceeded one than one.
The apple owns 4 flagship store in China nowadays, two are in Beijing, two are in Shanghai, this company still plans a retailing shop is opened in Shanghai again inside year, the fi free canon ef 15mm rst retailing shop is opened in Hong Kong. Chinese big city still has many malic accredit shopkeeper, the shopkeeper without accredit is more (for example the apple of is located in Kunming mountain fastness edition that guest of rich of the two United States before week announces retailing shop) .
Flow of these retailing shop guest are very large, constant ordinary person is completely suffer from: COO of apple of no less than Dimoxi Cooke (Timothy Cook) is said on the analyst telephone meeting that holds recently, "Average computation, 4 retailing shops that we are in China also are us all over the world passenger flow measures most, battalion to receive highest retailing shop. 4 retailing shops that we are in China also are us all over the world passenger flow measures most, battalion to receive highest retailing shop..
Every apple retailing shop is daily and most attract 40 thousand customers, to satisfy this kind of need, the apple exceeds the retailing shop that is in the United States commonly in retailing shop area of China. Come from 2010 2011, the battalion that the apple comes from big China area received violent wind to rise sixfold, 2011 money year battalion of season of the first money receives amount to reach 8.8 billion dollar.
Pure ideological Eden
How is the apple to realize what this kind of q most popular selling canon ef 15mm uickness grows? No less than is like the United States, the apple results from a fact in huge success of China, namely it is not pure it is an equipment manufacturer, it is a person that create a dream more. Dan Ping must dream to be made slightly to this kind if really adjust, in order to get used to the actual condition at China. Be in the United States, the apple antedates to was in 1984 famous " super bowl " in advertisement build to roll out computer of the first Macintosh situation.
This advertisement alluded Er of Ao Wei of • of British writer George (George Orwell) novel " 1984 " medium clue: Ground of fix eyes on is staring at a flock of downhearted people the leader picture that puts in on big screen looks, transmit the sound of this leader then: "Today, we are celebrated ' information purifies an instruction ' (the anniversary celebration of the first brightness o the best selling brooch pins f Information Purification Directives) . We already created a human history the first pure ideological Eden, guard us not to suffer the enroach on of any reactionary force. We are same individuals, have same kind of volition, same a determination. " subsequently, a fair young woman that wears gules shorts holds a sledge to had run quickly central corridor, next vigorously casts piece, attack broke everything is imagined harmoniously.
Apple from model oneself at the beginning the reincarnate, challenges authority traitor that is justice, adversary is IBM and Microsoft such industry tycoon, they are regarded to be dictate world by the apple " diabolical " . The apple rolled out a name to be 1997 " different this mortal world thinks " (the ad activity of Think Different) , gold of · of heart of road of equestrian fourth · (Martin Luther King Jr) and other advocate iconoclastic well-known public figure to appear in advertisement in succession, explain an apple to regard as thereby " rebel against orthodoxy person " figure.
Develop gradually as the apple expand, become mature with each passing day, the figure that this company begins sedulous him change, but withholding conspiracy trace as before. Even if today, when the apple shows a person with the loser's appearance no longer -- actually it is the computer manufacturer with the biggest whole world -- its figure is maintaining self-glorifying colour as before. watch cases
Return China market
About 10 years ago, the apple ever had launched thin body edition in China " different this mortal world thinks " motion, end in order to fail however nevertheless. Group of Asia of husband of fertile Er of firm of promotion of market of no less than (guest of Wolf Group Asia)CEO, rich " Silicon Valley alley " (Silicon Hutong) rich advocate wear Wei Wolfe (David Wolf) place says, the main reason that the apple fails is, "Can afford the person of these products to those, their ambition is not to become traitor apparently. Their ambition is not to become traitor apparently..
But the best selling t mobile prepaid cards before about 3 years, the apple begins rally, new and dedicated at Chinese market. This company is in Beijing branch recruit personnel, opened the first retailing shop of Chinese before the Olympic G free brooch pins ames was held 2008, examine oneself sale strategy afresh at the same time; Gram of library of no less than is said, "We want to do know this market, get the operation recipe that knows this market. " result, the apple highlights his to rebel no longer in China nowadays figure, emphasize luxury however -- Wolfe says for " exclusive feeling " .
Malic retailing shop borders the inn of high-grade fashionable dress such as Amani, Fan Saizhe and BMW brand shop. Li Li is a dress 30 years old of fashionable, right-and-left ladies, be in Beijing the malic retailing shop of 3 lis of collect, she tells me, malic product is regarded to be " top class white-collar " choice. Saying, she looks up the IPhone mobile phone that sees multicoloured is covered. Li Li is the selling manager that component of a food that cross a state sells business. She says: "I like to show off my malic product. "I like to show off my malic product..
Of malic product change the thing with conduce to an user buying cheaper, for example IPhone and IPad. The cost of IPhone and IPad far under notebook computer. Now, 16GB edition RMB of IPhone 4 price 5000 yuan (add up to 775 dollars) about. Of course, this still is the expense with very big brushstroke in China. As contrast, the function is the basiccest associate or Nuojiya the mobile phone still is less than 100 dollars in Chinese price. World bank data shows, chinese per capita had 4260 dollars only 2010, ordinary common people can not can afford IPhone casually, more do not carry IPad or MacBook.
But li t mobile prepaid cards ke all luxury, high price and relatively rare be short of and what arise from this is exclusive feeling, be the glamour place of malic product. Malic product appears on the market formally in China previously, total meeting has a few products to enter a country through blackmarket smuggling. Last summer, inside China the ground begins before IPad of put on sale a few months, I see in Beijing nation trade a young woman wears miniskirt and gules condole to take upper outer garment, wearing false eyelash, series of a photography follows from the back. Subsequently, she is taking the IPad that has not open carry out at that time, lean is in of hall of astral Buck coffee rotate stair places all sorts of poses. She is to showing off this flat computer, right now, can't help in my brain advertisement of flash name car.
Another of the apple
However, the apple also revealed its other one side in China, gu Jingchuandog crates large(Small gain)It is typical and paradigmatic. Gu Jingchuan this year 27 years old, come from Shandong He lustre country. He does not have his IPhone, but the tuber of stemona of know exactly about sth even the both hands that thousands of IPhone passes him. May 2007, gu Jingchuan moves the Suzhou town that Jiangsu visits, a population amounts to the city of 6 million, he found a job in local factory.
This factory be subordinate to belongs to Taiwan to get the better of Inc. of Hua Ke ability, produce IPhone component technically. Gu Jing plain at first excited unceasingly. He is in when He lustre native place accepts my phone to interview, say: "Know we will work for the apple at the beginning, I feel very proud. This means us to be able to receive a large number of order, I can earn more money (his salary is) of left and right sides of every months of 200 dollars, can give more money is returned in the home. Can give more money is returned in the home..
But after two years, gu Jingchuan was done not have completely at the outset excited. The order that touchs screen as IPhone is increasing, mill boss begins to ask the worker uses a kind of more effective new-style screen cleaner. But the cleaner of this kind of new recipe is contained personal alkyl, a kind of meeting is right neurological the poison that causes loss. Because dizziness is afflictive, add systemic pang, gu Jingchuan can no more hold to the job, begin from August 2009, his occupy hospital, and living is 10 months. 136 fellow workers of Gu Jingchuan also appeared same symptom.
The charge of be in hospital that got the better of Hua Ke ability to assume Gu Jingchuan at first (this company says accordingly altogether paid compensation of 1.5 million dollar) , but after Gu Jingchuan says to leave hospital in oneself, this company uses force to he and other employee, force them to resign and signed to avoid duty statement. According to this statement, sheng Huake ability general no longer the medical treatment charge of burden future. Dan Shenghua science and technology accuses to this give deny.
Up to July 2011, gu Jingchuan still did not work, but medical treatment cost is increasing, he worries about himself from now on take to one's bed and never leave it again, find the job hard. On June 7, 2011, gu Jingchuan family from dig down, collect money lets him go to Beijing hospital seeing expert outpatient service. Diagnostic result of the expert lets Gu Jingchuan be about to cry without the tear: The symptom that nerve damage causes -- body empty, dizzy, crus is constant pins and needles, right cold hot change is exceeding and sensitive -- the possibility of comb-out is very little. Gu Jingchuan tells me: "As the home in alone child, I attended a college, think formerly can obtain right result, also can let parents be flourish with me. Daughter now a year old half, I hope she can back and belly does not have care. But now because of healthy problem, my whats are done. My whats are done..
Be approved marble
Malic spokesman rejects to express an opinion directly to this, but suggest I go having a look " progress of responsibility of supplier of 2011 year apple reports " : "We want disuse of science and technology of China of strive for victory personal alkyl, offer evidence to prove they already finished this kind of compound from product line eliminate completely. In the meantime, the apple already affirmed all workers that suffer an effect already got succeeding remedial, we can continue to till they recover completely,pay close attention to their healthy state. We can continue to till they recover completely,pay close attention to their healthy state..
The factory that gets the better of Hua Ke ability to be in Suzhou city really disuse personal alkyl, nevertheless Gu Jingchuan's experience makes a person right apple " continue to pay close attention to circumstance of sicken worker rehabilitation " the version emerged suspicion. Gu Jingchuan says, he should pay every months now 400 to 500 RMBs (close about 60 to 80 dollars) medical expenses: "I am exceedingly disappointed now. The apple is marble to us, irresponsible, we once can be the employee of a gleam of of its product. We once can be the employee of a gleam of of its product..
In recent years, chinese supplier be involved in of the apple a chain of with the incident that disobeys labor law and environmental law to concern, from main supplier Fuji health employee commits suicide, to environmental protection the organization protests these supplier factories discharge contaminant to exceed bid. Although the apple is not exclusive,one gives the transnational memory card digital cameras corporation of the problem because of Chinese manufacturer, but organization of Chinese labor rights and interests and environmental protection person say, the apple is become " eyesore " , because this company is logy to complaining reaction,be, and involve what factory to keep secret to supplying catenary to go up.
Ma Jun (transliteration) be " green chooses to initiate " (one of controller of Green Choice Alliance) , this is by China 36 blame seek profits one the alliance that the organization establishs, aim to track foreign capital enterprise to manage management contaminative situation in China. This year in January, green chose a proposal to issue the report of condition of company of IT of whole world of a focusing. The report shows, the apple pollutes investigation and the worker's safe manner respect in the response, reciprocal is ranked in 29 companies the first.
Put resentment to supervising
Last year in the winter, ma Jun finds Gu Jingchuan, help him give malic CEO Steve Qiaobusi (Steve Jobs) wrote a letter, reflect working environment and problem of medical treatment compensation. But this letter is like disappear forever, then they wrote the 2nd letter to Qiaobusi again, but do not have echo likewise. Ma Jun says, most transnational corporation is in those who treat Chinese folk group to complain the metropolis on the problem to experience a kind to evolve: "Never some are response, inimical listen attentiv the best selling canon ef 15mm ely to to at least, arrive to be responded to actively again. Arrive to be responded to actively again..
Xi Menzi and Wo Dafeng are two typical case of active response namely, these two companies can be now before add autograph contract, seek profits through be not database help of the organization chooses potential vendor. The apple still stays in inimical phase, ask to others its divulge whether the supplier has labour philtrum poison, or the specific place that causes the supplier that pollutes incident extremely, this company does not wish to make a response. Ma Jun tells me: "Malic argue says, do not announce the long-term policy that supplying catenary information is them. Can you undertake supervisory with respect to nobody? Can you know what to job produce after all with respect to nobody? Can you know what to job produce after all with respect to nobody??
The supply of Shanghai catenary adviser manage checks De Bulubeike (Richard Brubaker) can last in attention all the time development problem. He is right apple also good impression of it doesn't matter: "Resemble an apple without an any enterprises such, sit have the ready money of a few, the supplier that continues to fail to observe malic code of conduct with those however cooperates. " as to Gu Jingchuan, he shacks at He now lustre home of rural father and mother. He says: "I never feel American company all the time since those who advertise is alleged ' tutelar authority ' and ' esteem ' . I experience their affectation only. " (holy oak)
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