Guide language: Foreign media is written today civil say, in the research and development that although early participates in a number to become,resembles a technology, but because fear film business suffers an effect, kodak missed the development opportunity of digital camera industry. Although was experienced nearly 30 years recombine, expand printer and ink box business at beginning a focal point in recent years, but this company steps forward as before dimension difficult.
It is article essentials below:
Share price is low fan
Come 30 years, kodak experienced a series of recombining, but step forward as before dimension difficult.
This company that the home establishs 131 years has been reaved by the competitor in a lot of business of film market, but when the number when camera is arisen, it fails however an in hand opportunity. Nowadays, kodak is made a printer and trade of ink box production afresh in effort again, and was accelerated burn money rate.
The money newspaper that Kodak published on June 26 shows, this company is successive loss of the 5th quarter. The bond grade of this company is rubbish class, two years period bond price also falls to 0.8 dollars the following, show the market thinks ability of its repay a debt is put in the risk. Kodak this fatigued and weak already share price this week inflicts heavy losses on again, zhou San drops greatly 10% , free memory card digital cameras the newspaper closes at 1.77 dollars. Since taking the place of 1950, kodak share price nev the most popular memory laptop toshiba er drops split 2 dollars.
modern dining chairsKodak gets income through sueing those to encroach its patent company. But personage of know the inside story discloses, because the patent this year reconciles,the agreement decreases, bring about the month on Kodak to begin active accredit a few patent. The analyst thinks, this company is not worth the prep above of patent combination value of Kodak currently the stock market prise of 500 million dollar. What this also highlights a Kodak share price is tremendous drop.
Personage of know the inside story discloses, the month has banker to call Kodak to say on, equity of collect of one family property invests a company to buy a large number of equity of Kodak of purpose. After this, ko most popular selling scooby costume dak CEO Peng Andong (Antonio Perez) calls together a board of directors on the weekend to sit a meeting, what passed to prevent ill will to buy is decision-making. Kodak will announce a poisonous bolus plans on August 1: If outside investor buys a large number of equity, partner is OK convert into money buys a share.
Tall canal thinks before the part, kodak ought to tear apart the company, sell the business after tearing apart alone. But Peng Andong rejected this to offer, think, this meeting makes this the pension liability issue of the company becomes more complex. But the manner of the board of directors is done not have so determined. Kodak overcomes · cloth to pull much gram in presiding and independent director (Rick Braddock) expresses, because Kodak is in hammer and tongs deploy revives the strategy, because this tears apart no point. But he also complements: "I do not eliminate any possibilities. "I do not eliminate any possibilities..
Cash pressure
Peng Andong says, he still plans to have hope very much to the transition of the company. He expresses, although current cash is the company only 957 million dollar, but income of profit from intellectual property, asset deals with and the sale of second half of the year promotes, the company reachs 1.6 billion dollar to major general to the cash balance of the end of the year.
He thinks, the cash outlay this year adds the company considerably, the timeline that reflected pension plan and intellectual property reconcile consultative state, have nothing to do with the main area of the enterprise the most popular brooch pins . He still expresses, the printer market share of Kodak is in fast dilate, once built enough user group, and begin achieve through ink box close, this business will have very strong gain capacity.
Additional, kodak is some earlier this year the mobile phone that moment sues apple and RIM encroachs its picture to preview patent. This case is overruled the earliest by a judge, but retire before 2 careful are finished as a result of this judge, accordingly this case is handed in try by a judge. Peng Andong says, this lawsuit can bring the compensatory income of 1 billion dollar for Kodak. Dan Ping rejects to be judged to this buy with RIM if really.
Wall street still worries about the outstanding achievement of Kodak. Analyst of heart volition bank overcomes Reese White rub Er (Christ Whitemore) says: "No matter be growth of cash sheddin most popular selling memory laptop toshiba g, income or integral growth, this quarter is disappointing. This quarter is disappointing..
The business that print
Peng Andong is the 5th CEO that Kodak comes to 30 years recently. Glide to prevent outstanding achievement, kodak once had tried a variety of business, include cleanness of pharmacy, bathroom implement, medical check equipment, but without one be successful. Once held a post in HP old Peng Andong chose printer. He will be in this one domain and HP, beautiful can be versed in with essence of life the old brand company such as Aipusheng competes. Study the data of company IDC according to American market, these 3 enterprises are controlling global printer market to make an appointment with the portion of 3/4.
Kodak consumes printer at beginning to sell 2007. Peng Andong's strategy is the method with change idiomatic industry, offer costly printer and low ink box. A future life of accept rice technology that he hopes to use film to create a field produces a kind to won't jam the ink of printer nozzle, can avoid to be in so nozzle changes when fill ink every time, reduce cost thereby.
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According to the data of IDC, kodak had arrived from the 1% promotion 2008 in the portion of market of printer of global an organic whole 2010 3% . The strategy of Kodak is to be printer to provide subsidy, till till the user quantity enough generates many ink box sales volume. Nevertheless, because ink box changes cost is inferior, make Kodak is able to sell printer with the price of prep above competitor.
In-house personage discloses, a few mistakes put delay the transition pace of Kodak. Kodak printer is inchoate produced cost of not small exchange a purchase because of flaw of a few designs. When after the problem is solved, economic crisis comes unexpectedly again.
Hard transition
Kodak board of directors still supports Peng Andong and its strategy. 2009, company board of directors persuades t mobile prepaid cards Peng Andong to abandon emeritus plan, renew the contract with him by 2013. Buladuoke says: "The strategic transition of Kodak is I see one of the hardest business transition that pass. "The strategic transition of Kodak is I see one of the hardest business transition that pass..
Old since, kodak is to depending on the film business profit with rich and generous profit all the time. The film with low price of have the aid of and camera, kodak turned photography into the recreation that everybody can enjoy means from an advanced technology.
But arrived to took the place of 1980, be faced with the rise of the challenge of foreign film company and digital technology, kodak however gradually get into trouble. This company professed to invented camera of on the world first number 1975, and cost technology of number of several dollars development. But because fear film sales volume is affected, bring about this company to fail to expand digital business energetically.
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Kodak in recent years employee sum total also decreases considerably. 2010, this company collect thorough this special headquarters staff number is achieved sixteen thousand three hundred, but to 2010 however only remnant 7100 people. During this, sum total of employee of its whole world criterion from fifty-four thousand eight hundred decrease to eighteen thousand eight hundred.
The employee before Kodak thinks, this company fails to result from greatly time and again isolated company culture. A retired already director expresses, ever an outside adviser passes the company culture of Kodak at acting 1990 inchoate criticism, but the administrative layer of this company is right however this ignore.
After HP holds a post 25 years, peng Andong joined in 2003 Kodak, take up the post of a president to hold COO concurrently. He is in charge of business of ink jet printer when HP, and once tried buy Kodak. After finding new job, he will take Kodak in the experience of printer industry.
Patent is achieved close
After taking up the post of Kodak CEO 2005, the board of directors made 3 big targets for Peng Andong: Cut film business, make new digitlization company be retiree management annuities and medical treatment charge. Every task should invest a large number of capital, sheet is to recombined film business to cost 3.4 billion dollar inside 4 years of time. But the cash of management sex activity of this company flows to be able to 't bear so high cost however.
Kodak begins to accumulate the patent related to film and coating technology from development initial stage. The patent gross of this company has exceeded 11 thousand, very much new patent is previewed in the picture centrally wait for digital domain. To support the digital strategy with high cost, peng Andong begins external the number of accredit Kodak is become like patent, initiate patent lawsuit. 2008 to between 2010, this one strategy brought the income of 1.9 billion dollar for this company.
Member of directorate of a Kodak says, of patent lawsuit income decrease make this company considers to sell more patent. The board of directors already planned at this was being approved on conference of the middle ten days of a month in July. Kodak still plans to sell or rent be located in Luo Che this special one place covers an area of 2.5 million square foot (add up to 230 thousand square metre about) production center.
Balance of income and expenses
Peng Andong says, at the beginning of he assumes office, stroll everywhere in the company, and with a lot of interior " opposition " undertook communication, so that understand company current situation. The process is here medium, he understands a company to developing project of an ink jet. And because Kodak has film industry background, completely capable production gives a kind to won't jam the ink of the nozzle that print.
Peng Andong expresses, he submitted proposal of multinomial number business to the board of directors at first, incorporate face plate of monitor of scanner, high-tech and new sensor technology. "I submitted 11 items. I say to the board of directors, the project that has 30% at least is trashy, but what is I do not know after all. " he says.
The board of directors was approved all 11 projects, but Peng Andong cancelled two among them actively later wi the best selling memory laptop toshiba th administrative layer. The destiny of this company basically depends on nowadays the business that print. Kodak predicts at first, its consume printer business to will achieve balance of income and expenses 2010, but later remit to of this one date 2011.
Business current situation
Leave his post recently before tall canal expresses, kodak overmeasure oneself are in the osmosis of printer market force, interior also has a lot of people to suspect whether income and expenses came true to balance 2011. Intense competition had been formed to the price of printer dozen pressure, become another obstacle that Kodak faces.
This year the 2nd quarter, kodak consumed the income of ink jet printer and ink box to grow 48% . "We are in the portion of loot everybody. " Buladuoke says. Peng Andong expresses, if the company is the client that buys printer to provide subsidy no longer, immediately can gain, but the effort before because this is right,be being met however produces negative effect, go against attract enough ink box user group.
The development that Kodak business uses printer business criterion more lag. This company plans to sell a kind a free memory laptop toshiba s about the same as the room big, minutely can print thousands of pieces of page the equipment of different content. But have a few clients only however at present, and need makes this kind of sophisticated machine through handiwork. This year the 2nd quarter, the loss that Kodak business uses a group from last year the 17 million dollar of the corresponding period expands to 45 million dollar.
Peng Andong says, he plans to continue to expand printer business. To maintain employee morale, he still shared the experience when he regards ran as the athlete before this with employee: In match of 10 thousand meters of long-distance running, finally 2000 meters always are the most difficult.
"You may be in at this moment play away match, want to keep running so. " he says. (Vessel grand)
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