Qiao Busi: Make malic Noah's ark secretly

Liu Yi

The apple drops with what a kind of condole weirs mea most popular selling scooby costume ns, became global market prise the first.

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August 2011, global stock market rehearses one pair the manner with fatidical 2012 doomsday. On August 11, the US stock steeps fall 519.83 bits, drop 4.62% , this is an US stock 3 days the 2nd inside of 4% above steep fall, fly the power that spreads to fall continuously very 2008 Lei Man closes down period. Also be in this day just about, the apple greeted him " the whole world the first " always, the apple drops that day 2.76% , market prise is 337.2 billion U.S. dollor; And dust gram Sen Meifu this oil industry is huge without bully drop 4.41% , market prise makes an appointment with 333.3 billion U.S. dollor.

"Drop " to global first moment, the malic CEO Qiao Busi that contracts heavy disease personally is spending the 3rd his vacation, one exceeds the lengthy period of leave of 7 months. What is right now apple doing, what is the Qiaobusi of live a secluded life thinking? Actually, this typical American type hero, acting this 1970 friend overcomes traitor, the incorporeal character that this United States innovates, guiding malic company secret to make " Noah's ark " .

For this, apple not only made A plan, chose B plan fully, and still have an unbeknown C plan.

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What everybody of no less than sees, a plan of the apple is clear, sturdy, callous. Before Qiaobusi is off, one around the smartphone, battle that is aimed at Android industry catenary already comprehensive start shooting. The apple takes the lead above all the patent that bought boreal electricity, and with 2.6 billion U.S. dollor contributive hold big head, had given birth to Gu Ge forcedly to buccal duck unripe snatch; Ever since, the Android a group of people of same interest that the apple heads in the light of HTC, SamSung launched legal storm, the partial product that sues HT most popular selling canon ef 15mm C is suspected of tort, and the Galaxy flat computer of SamSung has been in the country such as Germany, Australia is banned to make work.

B plan of the apple is " night of bright and beautiful garment goes " . Qiao Busi also knows very well actually, revolutionary innovation to the apple scooby costume also be extremely difficult and of progressively decelerate. The mobile phone photograph before IPhone and this compares the revolution that is an industry, IPhone4 and IPhone photograph are compared is sale revolution only, basically be brand globalization, and IPhone5 and IPhone4 photograph are compared is physical revolution only at most, basically be to raise h free t mobile prepaid cards ardware to configure, and the patch up on software. Below this kind of circumstance, the apple is passed even before this ahead of schedule case of forestall OLED screen, aluminum-magnesium alloy will gain unique competition ability.

But, the inevitable slowdown of innovation, let Android, WP7 have pursuant opportunity, the difference on configuration of user experience, hardware is met after all close, the advantage of the price was to attract many user more, android market was had first half of the year 2011 rate is adjacent 5 into.

Accordingly, the apple is planning 2 secret one's trump card: One is mono free memory laptop toshiba valent the low IPhone of 200 U.S. dollors, what reduce Android a group of people of same interest with this second is medium upright type; Another is ICloud, the hope enhances the stickiness of user of IPhone, IPAD, cloud computation marchs in the meantime.

Undoubted these two methods are the important step that destroys adversary. But, the apple is concealed to the C that deep is it to plan -- the uncertainty with tremendous antagonism.

Well-known, qiao Busi is paranoiac, be in constantly ego is criticized severely and among endless angst, super the safe sense that likes cash to bring. Is the cash reserve that is as high as 76.2 billion U.S. dollor indispensible really? Right. Gentleman disappears, microsoft defies with Suo Ni, Ren Tiantang to be on sport machine market, expend billions of U.S. dollor, just won market position; On search engine market, expended more than 20 billion U.S. dollor and cereal song antagonism, still manage inferior position personally, annual deficit exceeds 2 billion U.S. dollor; And Gu Ge is on social product repeatedly battle is defeated repeatedly, wave, Buzz, Orkut has flooded the history in Internet in, cannot defy with Facebook of promising young person.

This explains, in present IT industry, sweep the deck winni the most popular scooby costume ng the home becomes normal state with each passing day, the cost that the person that follow recovers the best selling memory card digital cameras the market is extremely high, and overturn truly sexual innovation has huge chance, can encounter even cannot most popular selling brooch pins beg. This, not exceptional also to the Qiaobusi of the talent's apple and talent. norton internet antivirus

Bigger uncertainty comes from global economy. The America debt crisis of acting 1980 evening, the growth stagnation that is as long as 30 years with Latin America is cost; Acting 1990 the Japanese debt crisis first, with Japan " 30 years when lose " for cost; The Asian banking crisis of acting 1990 end, with Thailand, Indonesian those who wait for partial country drop out for cost; This debt crisis 2008, kidnapped in the round however government of the United States, Europe, involve the whole world the GDP area of 60% above. Whole and Euramerican market, can you be faced with 30 years when lose?

About the foundation of science of unlikelihood of Ma elegant prophecy of 2012, but global economy is turbulent 2012 turning into one days a day however reality. Face a series of risks, innovate especially and economic uncertainty risk, qiao Busi the palm door person of this apple, the white gown koradji in charmer of this all entrepreneur, this exceeding and sensitive captious, exceeding detest 3 risk, 3 falling entrepreneur, resemble the most powerful however the most cowardly lion, had seen it seems that 2012 diluvial arrival, the no more than that it should do at 3 o'clock:

Above all, it is the apogee that oneself hold gain, overturn of the boar that challenges everything, cheetah, rhinoceros is in the ground, when the flood comes oneself are the last be flooded; Next, even if is low end the market, also want method is occupied by force, even if oneself turn into herbivore, do with the IPhone that does not do 200 U.S. dollors it is a sufferring problem; Finally, make spend the economic cataclysm, Noah's ark that leads to future, is ready money of 76.4 billion dollar still little more? Only time ability gives out the answer.

(The author is chief inspector of resurgence communication brand)