Beijing time on August 11 morning message, plane of the sport on the 3DS control that assumes heaven to be about to face this company is rolled out " super Maliao 3DLand " , but investor thinks however, this company ought to develop game for malic IPhone.
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This one difference also highlights the dilemma that takes up the post of Tian Cong of heaven president cliff to be faced with. IPhone, IPad and Facebook are becoming main game platform gradually, constitute menace to Ren Tiantang's business. The outstanding achievement of 3DS not the price that beautiful forces this company decision to be in this product Japan since today is reduced 40% . This also is throughout history is in a heaven to be tasted newly first price is reduced considerably so inside 6 months after releasing.
Cliff Tian Cong says, if his in control of holds the post of heaven commander in chief,imprint only, this company develops game with respect to the product that can be his only. But Masamitsu Ohki of manager of fund of Stats Investment Management of company of Japanese asset management thinks, he ought to change this one strategy, avoid share price to drop further. For example, can use 1.05 trillion yen (13.7 billion dollar) cash reserve will spread out buy. Ren Tiantang's share price has achieved 6 years at present new low.
"The smartphone is new game ground, " he says, "Ren Tiantang or marchs through buying this one platform, or is about to develop brand-new product. " the best selling scooby costume but the measure of Ren Tiantang stock that he rejects to disclose him hold, also reject to give out this company is likely buy an end. memory card digital cameras
Ren Tiantang rejects to be judged to this buy.
Be in before after the Pokemon company that be subordinate to belongs to Ren Tiantang announces to will be IPhone and Android mobile phone to develop a game, those who held the post of heaven share price to achieved 4 months to come on July 6 is the biggest go up. brooch pins The analyst also is investing Magendatong report middle finger goes out, ren Tiantang is the hardware product of other company to develop game likely.
But Ren Tiantang deni most popular selling memory laptop toshiba ed this one strategy to change subsequently, share price drops the level before answering. Investment firm MF Global FXA Securities sells in investor of the proposal in the report give this.
Market current situation
Because 3DS sales volume was not amounted to,anticipate, bring about Ren Tiantang to expected profit on July 28 reduced 82% , drive this morrow to drop greatly 21% . The profit of Dan Ping fruit achieves historical record high however. On IOS platform " indignant birdie " g most popular selling canon ef 15mm ame download quantity has been broken through 200 million times.
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American market studies company Gartner predicted this year in January, global shift applies sale hopeful to grow double this year, reach 15.1 billion dol canon ef 15mm lar.
The income last year also grows Zynga of business of development of American gregarious game 4 times, reach 597.5 million dollar. This attention that a series of trends also caused the company such as Suo Ni and Microsoft, former rolled out Facebook strategy game last year " PoxNora " , latter makes Windows Phone system compatible Xbox Live game serves.
The month on EA of tycoon of American game video agrees with denounce endowment 1.3 billion dollar is bought " corpse of plant big fight " development business PopCap. DeNA of Japanese game company also opened up last year endowment 400 million dollar bought IPhone game to develop business Ngmoco.
Of Ren Tiantang be being bought last time is to bought game to develop business Monolith Software 2007. This company plan is rolled out at will facing 3DS in November " super Maliao 3DLand " , roll out at will facing this platform in December " Maliao cycle racing " .
Partial analyst thinks, ren Tiantang ought to develop a few game that can develop 3DS property better. And the attention with current investor weighs the dot is 3DS to depreciate the effect of a generation. But the personage inside course of study thinks, depreciate to be able to 't attract an user probably. Cliff Tian Cong expresses on the analyst telephone conference July 20, most popular selling t mobile prepaid cards the sales volume of 3DS was not amounted to because sof most popular selling scooby costume tware lacks be caused by,anticipating basically is.
Still a lot of investor worry, wii U of plane of new generation sport also duplicates hard the success of Wii, latter once drove a heaven share price to reached historical culmination 2007.
Investor thinks, considering the foreground can care of plane of family expenses spo free scooby costume rt and portable sport plane, ren Tiantang ought to use the ready money of 10 billion dollar in the hand to lay in better. Japanese asset manages Tetsuro Ii of company Commons president to say: "Ren Tiantang ought to spread out actively and buy, add the get one's own back of partner. Administrative layer ought to consider how to make full use of the cash in the hand. " (book Yu)
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